The Marketing for Young Entrepreneurs Workshop
Host: Professor Daryl D. Green
The Marketing for Young Entrepreneurs Workshop, hosted by Professor Daryl D. Green provides a roadmap for steering clear of marketing landmines by focusing on market opportunities in a systematic fashion. Many marketing textbooks deal with marketing for the traditional company and organization. However, few books narrow in on the needs of today’s young entrepreneurs. The purpose of this book is to provide hope in the midst of this uncertainty.
Purchase the ebook to follow along with the workshop and Professor Daryl D. Green. Marketing for Young Entrepreneurs at http://www.lulu.com/content/1870244
Daryl D. Green writes on contemporary issues impacting businesses, societies, and global communities. He has over 19 years of assisting organizations and individuals with making good decisions. Currently, this Generation Xer is a business-management professor at Knoxville College in Tennessee . Mr. Green has been noted and quoted by USA Today, Ebony Magazine, and the Associated Press.
He is the author of several books, and over 2,000 online publishers/content providers have used his articles around the globe. His FamilyVision column syndicated through the Newspaper Publishers Association reached over 200 newspapers across the country. He has also been a freelance writer and guest columnist for various publications, including Knoxville News Sentinel, Knoxville Enlightener, Discovery Magazine, and the IEEE Technology and Society Magazine. He has also been a special assignment reporter for the BIG Bulletin/Reporter. His professional experience includes management, engineering, research and development, marketing & product development, and personal coaching.
Mr. Green received a B.S. in mechanical engineering and a MA in Organizational Management. Mr. Green is currently a doctoral candidate in strategic leadership. He is a past talkshow host, a nationally recognized lecturer, nationally syndicated columnist, and personal advisor. These experiences place him in a unique position for understanding emerging trends.
What you will learn or discuss in this workshop:
1. How did Daryl D. Green get involved with publishing and being a media expert?
2. Why he feels it is an advantage to be a nonfiction writer in the 21st century?
3. How can writers expand beyond the book market?
4. How does an entrepreneur find market opportunities?
5. Do you feel promotions is different for nonfiction writers?
6. How can nonfiction writers gain more influence in the market?
7. How does one do market research and locate the right target market?
8. What are some problems with entering a foreign market?
9. What are some promotional activities that authors can use in a cost effective manner?
10. What advice would you give an emerging nonfiction writer?
Key Talking Points
· Nonfiction writers can gain a lot of influence in the market of ideas. If they can find the right target market, they can be financially successful.
· Entrepreneurs seek to help their customers solve their problems and needs.
· Nonfiction writers can expand their product line and increase their targeted audience.
· Marketing for Entrepreneurs provides individuals with a proven method of marketing—an easy, cost-effective way to gain influence with others.
· Savvy entrepreneurs understand the need for marketing to a target market instead of random selling.
Preface of Marketing for Young Entrepreneurs eBook
Marketing has so many applications to the day-to-day functions of today’s 21st century citizen. It certainly catches my attention. I am always seeking ways to become a better instructor to my students. In fact, this book evolved from a course given at Knoxville College called Introduction to Entrepreneurship. At the time, I had students developing their own business ventures. I later followed up with a Marketing Management course the following semester. Clearly, it is easier to create a holistic approach to teaching these courses than blinding following an institution’s template. How does an individual create innovation by blinding maintaining the status quo? I am always searching for ways to improve my clients’ needs by providing innovation and creativity. This requires that I don’t get too comfortable with the status quo. I am constantly reading, reviewing, and analyzing social and economic trends that are taking place locally as well as globally. In fact, I feel that entrepreneurs may help solve some social ills by giving individuals opportunities. Personally, I feel God has a special calling for each of us. If we fail to reach our potential in life, we are not just failing ourselves, we are failing God. Why wait on others to give you your happiness? There is no guarantee that it will happen. Therefore, I encourage people to take charge of their lives.
Marketing for Young Entrepreneurs (ebook download) provides a roadmap for steering clear of marketing landmines by focusing on market opportunities in a systematic fashion. Many marketing textbooks deal with marketing for the traditional company and organization. However, few books narrow in on the needs of today’s young entrepreneurs. The purpose of this book is to provide hope in the midst of this uncertainty. I hope that you can visualize your own silver lining. With a new sense of direction, I hope you will gain the financial success that you desire. Now is the perfect time to start.
Introduction of Marketing for Young Entrepreneurs eBook
You have a great idea. You rush to develop it and get it out to your customers. You feel it’s a sure winner. Therefore, you empty out your savings account and spend it on expensive TV and magazine ads. Unfortunately, your advertising campaign gives your marginal success. Suddenly, you’re broke, frustrated, and dejected. No one told you that getting people to buy was that difficult. You ponder what went wrong with your great product.
Successful entrepreneurs find unmet needs and capitalize on opportunities. With the rapid pace of technology and increasing access to information, the world is a land of opportunities for those who have the knowledge. Unfortunately, many do not know how to begin. Learning about marketing is the answer. Marketing means understanding your customer in an intimate way and satisfying their immediate needs. For example, I was riding the Metro subway in Washington, DC and got off at the end of the line. The location was in a depressed area and there was little there for the commuter. As I waited for my ride, I saw these two boys carrying a huge box of M&Ms in hopes of selling to weary commuters. I found it amusing that these young men were hustling in such a manner. Yet, this is the spirit of an entrepreneur. They had found an unmet need in the market.
Yes, with no stores located in the immediate area, these young men sold a lot of M&Ms to hungry commuters. As a professor at a small college, business students often ask me how to grow a business venture. In fact, I must go beyond what the textbook states to relate to these young entrepreneurs. In this scenario, I must translate marketing theory into relevant, practical insight that can be implemented by practitioners. Clearly, marketing gives individuals the ability to understand how to locate these opportunities and what to do when you find them. Sadly, most business owners do not have the time to take a long drawn-out college course, while others want a simple process for understanding the basic concepts until they can take more formalized courses. In fact, when you don’t have a lot of money to spend on advertising your product, you have to be smarter and more creative in order to stay ahead of the competition.
Marketing for Entrepreneurs provides individuals with a proven method of marketing—an easy, cost-effective way to gain influence with others. It provides strategies, practical guidelines, resources, and a host of suggestions help you with your business goals. This book is designed for young entrepreneurs but can help seasoned entrepreneurs, newbies, college students, managers, executives, academics, and others with a desire to grow their business dreams. This entrepreneurial marketing model is built on a few basic ingredients that can guarantee you being a success. Being a successful entrepreneur can help you achieve greater status, monetary rewards, promotions, speaking engagements, and new business opportunities.
Materials Needed to Participate:
Marketing for Young Entrepreneurs (e-book): http://www.lulu.com/content/1870244
Professor Daryl Green's Information
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